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182 foundersThe founder map
Every stage of building a company, and the founders who've been through it.
An early version. Tell us what you'd change
Where are you?
Zoom in to see who's at each stop
Click to see who's been here and what to read
FounderProductGrowthMoneyPeople
- IdeaYou are here
- BuildYou are here
- LaunchYou are here
- Find fitYou are here
- RaiseYou are here
- ScaleYou are here
- ExitYou are here
Pick your stage.
Tap where you are above and we'll show you the stops at your stage, and the founders and pieces to start with. Or tap any stop on the map.
25 stops, 79+ founders, every piece written, said or shown by a founder.
At Idea.
Working out what to build, and why you're the one to build it.
182 foundersProduct line
15 foundersAt Build.
Getting a first version made, with a small team and money that has to last.
Product line
21 foundersMoney line
54 foundersPeople line
61 foundersAt Launch.
Putting it in front of people, pricing it and choosing a direction.
Founder line
67 foundersProduct lineGrowth line
56 foundersMoney line
26 foundersAt Find fit.
Finding out whether anyone really needs it, and what to change if they don't.
Founder line
62 foundersProduct line
53 foundersGrowth line
30 foundersMoney line
35 foundersAt Raise.
Raising money, hiring the first real team and learning to sell.
Product line
34 foundersGrowth line
34 foundersMoney line
96 foundersPeople line
53 foundersAt Scale.
Growing fast without breaking the product, the numbers or the culture.
Founder line
24 foundersProduct line
28 foundersGrowth line
98 foundersGrowth line
23 foundersMoney line
62 foundersPeople line
76 foundersAt Exit.
Leading a big team, and deciding if, when and how to sell.
Money lineFounder line
36 foundersPeople line
111 foundersPeople line
15 founders