Topics / 📈 Growth

Building Lovable: $10M ARR in 60 days with 15 people

Anton Osika is co-founder and CEO of Lovable, an AI tool that turns plain-language descriptions into working software without requiring code. It reached $4 million ARR in its first four weeks and $10 million in two months with 15 people. Osika argues the bottleneck is shifting from who can build it to who knows what to build.

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We link to the original and never republish it. All credit to Anton Osika.

Key takeaways

  1. Lovable first released the open source CLI tool GPT-Engineer, which earned 52K GitHub stars. That built an early user base, validated the idea and created buzz that helped subscription growth after launch.
  2. Osika hires for deep care about the product and users, high raw cognitive ability, a startup mindset that favors speed over process, and generalists with one superpower.
  3. Lovable uses work trials of one day to one week to judge fit before hiring.
  4. To get into the top 1% of AI tool users, spend a full week solving a real problem end to end with AI tools and practice stating exactly what you want and expect.
  5. As AI takes over more implementation, Osika says product taste, understanding users and defining problems clearly become more valuable than pure coding skill.

Who it's for

Early-stage founders and product leaders who want to build a small, fast team and understand how AI changes who can build software.

Why it's worth your time

It shows concrete choices behind very fast early growth, such as launching open source first and hiring through work trials, and those still apply whatever the tools of the moment are.

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