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Amol Avasare is Head of Growth at Anthropic, which the source says scaled from $1 billion to over $19 billion in ARR in 14 months. He argues that activation is the highest-leverage growth problem in AI. He also says his team is automating growth experiments with Claude and betting mostly on big swings.
We link to the original and never republish it. All credit to Amol Avasare.
Key takeaways
- Avasare says activation is the single highest-leverage growth problem in AI products, so getting new users to real value deserves top priority.
- His growth team indexes 70/30 toward big bets, the opposite of most growth teams that favor micro-optimizations.
- Anthropic uses an internal tool called CASH to automate growth experiments with Claude.
- Avasare argues the ratio of PMs to engineers may need to flip, with more PMs than engineers, as AI makes engineers far more productive.
- He got his Anthropic role by cold emailing CPO Mike Krieger when no job listing existed.
Who it's for
Growth and product leaders at AI or software companies who want to see how a fast-scaling team sets priorities and uses AI in its own work.
Why it's worth your time
It is a first-hand account from inside a company growing at an unusual pace, and the points on activation, big bets and team structure apply well beyond Anthropic.
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