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Hector Serrano is Head of Content at Wispr Flow, an AI voice-to-text tool. He joined at 19, before the product had product-market fit, and built a paid-UGC program with 50 creators making 500 to 600 ads a month. He treats paid UGC as a big, underused growth lever for SaaS.
We link to the original and never republish it. All credit to Hector Serrano.
Key takeaways
- Serrano's program runs on a roster of 50 creators who together produce 500 to 600 paid UGC ads every month.
- Creators are paid a cut of ad spend, and the best of them earn over $13,000 a month.
- The model comes from DTC brands, which have used it for years, and Serrano adapted it for a SaaS product.
- Serrano joined Wispr Flow before it had product-market fit; in the past year revenue grew 30x and the company raised at a $2 billion valuation.
- Serrano argues paid UGC is one of the biggest untapped growth levers right now, especially for SaaS companies.
Who it's for
Founders and early marketing leads at SaaS companies who already have a product people want and are weighing paid creator-made ads as a growth channel.
Why it's worth your time
It gives concrete figures on creator count, ad volume, pay structure and top earnings that you can compare with your own paid-growth plans.
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