Zigging vs. zagging: How HubSpot built a $30B company

Key takeaways

1. Be candid about your weaknesses. Shah knows he isn't good at managing people, so he chose to have no direct reports and focus on what he does well.
2. Treat company culture like a product with employees as the customers. Document it, iterate on it and clarify it as the team grows, rather than just preserving it.
3. Use HubSpot's flashtags to signal how much weight feedback carries: #fyi needs no response, #suggestion is optional, #recommendation deserves a reasoned reply, and #plea asks for compliance or at least discussion.
4. Use 'debate, decide, unite' to reach decisions: argue it out, decide, then get buy-in from everyone, including dissenters.
5. Score new ideas with the 4Ps: potential outcome (0 to 10), probability of success, passion or proximity, and prowess or unfair advantage. Look at potential outcome before probability.