Topics / 🧭 Pivoting

How we restructured Airtable's entire org for AI

Howie Liu, co-founder and CEO of Airtable, a no-code platform valued at around $12 billion, explains how the company reorganized around AI. This followed a viral "Airtable is dead" tweet based on incorrect data. He became an "IC CEO" who codes daily, and Airtable reached over $100 million in free cash flow.

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We link to the original and never republish it. All credit to Howie Liu.

Key takeaways

  1. Liu split teams into "fast thinking" and "slow thinking" groups, inspired by Daniel Kahneman, so Airtable can ship AI features weekly.
  2. Liu argues CEOs must become individual contributors again in the AI era, and that you may need to restructure your calendar to make room for it.
  3. He uses AI hourly, not daily, and says he is Airtable's #1 inference-cost user globally.
  4. Liu makes playing with AI tools mandatory, and tells employees to cancel all meetings for a week to experiment.
  5. He warns that evals can kill innovation, and says there are times to rely on "vibes" instead.

Who it's for

CEOs and product leaders at established software companies who need to rework their teams and their own role for AI.

Why it's worth your time

It is a concrete account from a CEO who rebuilt his company and his own calendar around AI after public doubt, and the structural ideas should hold up as tools change.

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