The gutsy cold pitch that landed Laura Roeder a 7-figure deal

Key takeaways

1. Roeder skipped brokers and marketplaces. She googled firms that buy small, profitable SaaS businesses, listed them all and pitched herself to each one.
2. Having several interested buyers let her push the LOI along. She told her preferred buyer she had other interest and would close those off if they made an offer she liked.
3. Because she had been out of the business for years with a leadership team in place, she needed no transition period. Her advice is to be clear about which jobs you do, so an acquirer knows which role to replace.
4. Due diligence was easy because revenue sat in Stripe and code in GitHub. She gave read-only access to both before it formally began.
5. Roeder says a limited work schedule forced her to delegate and build systems early. Her view is that the same work can be spread across many people, so it need not all fall to the founder.