MeetEdgar.

In their words

• The gutsy cold pitch that landed Laura Roeder a 7-figure deal Laura Roeder co-founded MeetEdgar, a social media scheduling tool, with her husband Chris Williams and sold it in 2021 for seven figures. She found the buyer by cold pitching small private equity firms that buy SaaS companies. She argues that building a business that runs without the founder is what made the sale easy.