Lunch Money.

In their words

• Why we lowered our pricing near the height of inflation Jen Yip of Lunch Money explains why, in summer 2023, she replaced a flat $100 annual plan with pay-what-you-want pricing from $40 to $150. A year later, she reports nearly doubled MRR, steady user growth and healthier churn and trial conversion, though the Mint shutdown muddies the cause.