Topics / 🧩 Product-market fit

PMF is a Broken Concept

Rand Fishkin CEO, SparkToro

Essay · 2020 · sparktoro.com

Randy Fishkin, SparkToro's CEO, explains why PMF is a broken concept, and shows that there is a better alternative.

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We link to the original and never republish it. All credit to Rand Fishkin.

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