fal.

In their words

• The pivot that paid off: How fal found explosive growth in generative media Gorkem Yurtseven, co-founder and CTO of fal, explains how fal moved from data infrastructure for data teams to hosting image, video and audio models as APIs. He says the move came after ready-made models like Stable Diffusion appeared. fal grew from $2M to over $100M ARR with a 45-person team.