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Duolingo.

Founders here: Jorge Mazal (Former Chief Product Officer (led growth))

In their words

  • How Duolingo reignited user growth Jorge Mazal, former CPO of Duolingo, explains how the company grew daily active users 4.5x over four years after growth slowed to single digits in 2018. He covers two failed early bets, then a user-segment model that pointed to current-user retention as the lever. Leaderboards, push notifications and streaks followed.

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